In a country where freshness and hygiene are paramount for food consumption, Licious has emerged as a trailblazer in the meat and seafood sector. Co-founded by Vivek Gupta and Abhay Hanjura, Licious has redefined how Indians purchase and consume high-quality non-vegetarian products.

The Beginning of Licious

Founded with the vision of delivering farm-to-fork freshness, Licious began by addressing a common problem in India—unorganized meat and seafood supply chains. Traditional markets often lacked hygiene, transparency, and reliable quality. Recognizing this gap, the founders built a Direct-to-Consumer (D2C) model, ensuring complete control over sourcing, processing, and delivery.

What Sets Licious Apart

Licious differentiates itself through:

• Quality Assurance – All meat and seafood undergo rigorous testing and hygiene checks before reaching customers.
• Full Supply Chain Control – From trusted farmers and fisheries to chilled delivery logistics, Licious ensures freshness at every step.
• Convenience – With its user-friendly app and website, customers can place orders for doorstep delivery in urban centers across India.
• Brand Trust – Transparency, hygiene, and timely delivery have made Licious a trusted household name.

Achievements and Growth

• Became India’s first D2C unicorn in the meat & seafood category.
• Expanded its delivery network to major metro cities, serving millions of customers.
• Plans for an IPO indicate strong investor confidence and future growth potential.
• Offers a variety of products, including fresh meat, seafood, ready-to-cook items, and marinated delicacies.

By integrating technology, cold-chain logistics, and customer-centric services, Licious has turned a fragmented market into a reliable, modern food-tech ecosystem.

Impact on the Indian Food Industry

Licious’ success has inspired other startups to adopt D2C models and tech-driven supply chains in India’s perishable goods sector. Beyond business, it ensures safer and healthier food consumption, addressing concerns about hygiene and quality that were once taken for granted.

Conclusion

From its early days to becoming a billion-dollar unicorn, Licious has transformed India’s meat and seafood landscape. By controlling every aspect of the supply chain and emphasizing quality and trust, it has not only captured the market but also set new standards in food delivery and safety.

Licious proves that innovation, reliability, and customer focus can create a modern, scalable, and impactful food-tech company in India.