After transforming urban mobility with its ride-hailing services, Ola has now set its sights on the Artificial Intelligence frontier. Under the leadership of Bhavish Aggarwal, Ola Krutrim has launched Kruti, a multilingual AI assistant built to cater to the diverse linguistic needs of India. Supporting more than 13 Indian languages, Kruti is not just another digital assistant—it’s designed to be a proactive, hyper-local companion for millions of users.

The Vision Behind Kruti

India is one of the world’s most linguistically diverse nations, and this diversity often creates barriers in the adoption of digital tools. Bhavish Aggarwal recognized that for AI to be truly impactful in India, it must go beyond English and serve people in their native languages. Kruti was developed with this mission: to deliver localized, culturally relevant AI experiences that reflect the way Indians think, speak, and interact.

What Sets Kruti Apart

Unlike global AI assistants, Kruti is India-first by design.

• Multilingual Capabilities – Covers over 13 Indian languages, making it accessible to both rural and urban users.
• Agentic AI Approach – Goes beyond answering queries to act as a digital companion, offering recommendations and taking proactive actions.
• Hyper-local Content – From regional news to personalized services, Kruti is deeply integrated with India’s cultural ecosystem.

Ola’s Ecosystem Advantage

By leveraging its existing reach in transportation, financial services, and cloud infrastructure, Ola Krutrim has a unique advantage. Kruti can tap into Ola’s customer base, offering integrated services while simultaneously evolving into a standalone AI product with global potential.

Competing with Global Giants

With Kruti, Ola Krutrim is signaling that India can build world-class AI products that rival offerings from global tech leaders. What makes it unique is not just its advanced technology but its focus on localization, ensuring that AI works for the Indian market first.

Conclusion

Kruti represents the next chapter in Ola’s journey—from mobility to intelligence. By creating a multilingual AI assistant tailored for Indian users, Ola Krutrim is proving that innovation thrives at the intersection of technology and culture. If successful, Kruti won’t just be an assistant—it could become the face of India’s AI revolution, showing the world how localized AI can truly transform societies.